Dell + Twitter = $6.5M Annual Sales

Dell told Bloomberg on Tuesday that it has earned an estimated $6.5 million in sales of PCs, accessories, and software through its promotional activities on Twitter.

Dell’s vice president for the company’s online unit, Manish Mehta, told Bloomberg that over the past three months alone, the number of people who have started following Dell’s tweets has risen 23 percent. The company’s DellOutlet account, which is home to most of the vendor’s sales announcements, currently has almost 1.5 million followers. But unlike some companies, Dell has made Twitter an integral part of its operation. Bloomberg reported that “more than 100 employees send out the tweets” to customers.